post

Another Consumer Insight Film Produced

Qualitative research specialists Stratosphere recently commissioned Irwin Video to create a consumer insight film for a leading UK home and garden accessories supplier. The research involved video recording in-home and in-store one-on-one interviews over three days in the North-West of England, and the footage was edited into a highly engaging 15-minute film. Remarking on the completed film, Steve Williams of Stratosphere said, “I think this is absolutely brilliant. I am really chuffed with how this has turned out. Based on this, I plan to offer filming as often as possible on future jobs!”

Qualitative research specialists Stratosphere recently commissioned Irwin Video to create a consumer insight film for a leading UK home and garden accessories supplier. The research involved video recording in-home and in-store one-on-one interviews over three days in the North-West of England, and the footage was edited into a highly engaging 15-minute film. Remarking on the completed film, Steve Williams of Stratosphere said, “I think this is absolutely brilliant. I am really chuffed with how this has turned out. Based on this, I plan to offer filming as often as possible on future jobs!” Irwin Video have completed many consumer insight films and have streamlined the film-making process:

  1. At the end of each filming day, we hand over a USB pen drive to the researcher, which contains a “proxy” copy of all the interview recordings. These files are highly compressed to make the file sizes manageable and can be played in any media player, including Windows, QuickTime or VLC. The files also have time-code “burnt” into the video – a rolling clock on-screen making it easy for the researcher to reference the recordings.
  2. The researcher selects the clips they would like to use by entering the in-point and out-point time-codes of each comment into an Excel spreadsheet (template provided by us.)
  3. Editing with the original high definition video recordings, we use the Excel clipping list to create the required clips and then we upload them to our secure server. The researcher can download the clips and select which ones they would like in the final edit.
  4. We sequence the clips, adding text, graphics and creativity as required, to produce a draft edit of the film.  Once again, the film is made available as a download to our clients so they can quickly offer feedback and request ‘tweaks’ before the final version is encoded in a high quality video format.